Drop01 — SBHY Alpine

Drop01 · Founder-Led · Small Batch

Australia's
newest
ski brand.

SBHY is a small Australian brand started on the mountain by two siblings who grew up skiing. Small batch runs, Dermizax™ membrane throughout, PFAS-free DWR. Built by skiers, for skiers.

Shop the Collection About SBHY →
Scroll
Alpine conditions

Should've been here yesterday.

Dermizax™ Membrane· PFAS-Free DWR· 4-Way Stretch· YKK AquaGuard Zips· Small Australian Brand· Small Batch Only· Tested On Snow· Dermizax™ Membrane· PFAS-Free DWR· 4-Way Stretch· Small Australian Brand· Small Batch Only· Tested On Snow·

The
Drop01
Jackets

Three jackets, one membrane standard. Each jacket built to perform in alpine conditions across Australia and the world.

SBHY VZ Jacket
VZ
Versatile Jacket · Dermizax™
AU$699
Shop Now →
SBHY Y-Day Jacket
Y-Day
All-Mountain Jacket · Dermizax™
AU$899
Shop Now →
SBHY 2.8 Jacket
The 2.8
Flagship Jacket · Dermizax™
AU$1,099
Shop Now →
SBHY Alpine team on the mountain
The Founders

Started on
the mountain.

We've wanted to start a ski brand since we were 15. Growing up skiing in Australia, we always dreamed of building gear we'd actually love to wear on the mountain — not just something that did the job.

SBHY is that brand. Every spec decision, every fabric choice, every stitching detail is ours. We obsess over the details because we're the ones skiing in it.

We want SBHY to sit in a space that doesn't really exist yet in Australia — genuinely premium outerwear that doesn't ask you to choose between performance and considered design. Affordable luxury, built for the mountain.

Eddy
Co-founder
Soph
Co-founder
Read our full story →
The Tech

Why the
membrane
matters.

Every SBHY jacket runs a Dermizax™ membrane — sourced directly from Toray, one of the world's most respected performance fabric manufacturers. Non-porous PU construction, PFAS-free, and engineered to the highest waterproofing and breathability standards available in technical outerwear today.

Shop Drop01
Membrane Dermizax™ — Toray, Japan
Type Non-porous PU · no PFAS
Stretch 4-way stretch (Y-Day, 2.8) · 2-way stretch (VZ)
DWR C0 · PFAS-free · PFC-free
Zips YKK AquaGuard throughout
Branding Embroidered

Built by
founders.
Not a boardroom.

01
Built different

We're two founders who got obsessed with outerwear, learned the supply chain from scratch, and built everything ourselves. That's why we are different to big brands.

02
Tested on snow

Our products have been tested in real conditions across both the Southern & Northern Hemisphere.

03
No PFAS. Full stop.

Every jacket uses a PFAS-free Dermizax™ membrane and C0 PFAS-free DWR. From the inside out — no compromise.

04
Small batch, on purpose

We're a small Australian brand and we make jackets in small runs. That means tighter QC, better materials, and a jacket that never ends up on a clearance rack.

Founders Club

Buy Drop01.
Stay forever.

Every Drop01 jacket purchase makes you a Founders Club member for life. You came early — we don't forget that.

Lifetime
10% off
Free express
shipping
Early
Drop02 access
Shop Drop01

Small batch.
Strictly limited.

We're a small Australian brand and we make jackets in small runs. No restocks, no clearance sales. When Drop01 is gone, it's gone.

Shop the Drop →