Privacy Policy
Introduction
SBHY Alpine Pty Ltd (“SBHY”, “we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Information We Collect
• Personal details: name, email, phone number, billing/shipping address.
• Payment details: processed securely by third-party gateways (we do not store full credit card details).
• Account data: login details, order history.
• Website usage: cookies, analytics, IP addresses.
• Marketing preferences: opt-ins to emails and promotions.
How We Use Your Information
• To process and deliver your orders.
• To provide customer service and respond to enquiries.
• To personalise and improve our website.
• To send you marketing communications (if you consent).
• To comply with legal obligations.
Disclosure of Information
We may share information with:
• Payment processors (e.g., Shopify Payments, PayPal).
• Shipping carriers (e.g., Australia Post, DHL).
• IT and analytics providers (e.g., Google Analytics, Meta Pixel).
We never sell or rent your information.
Data Security
We use SSL encryption and secure servers. While no system is 100% secure, we take reasonable steps to protect your data.
Your Rights
You may request access, correction, or deletion of your personal information by contacting us at hello@sbhyalpine.com
You may opt out of marketing emails at any time.
Use of the names ‘SBHY’ and ‘Should’ve Been Here Yesterday’ in customer or third-party content does not grant any rights to those trademarks, which remain the sole property of SBHY Pty Ltd.
International Customers
If you are outside Australia, you acknowledge your data may be transferred to servers in Australia or elsewhere.
Contact Us
For questions, email hello@sbhyalpine.com
Cookie Policy
What Are Cookies?
Cookies are small text files stored on your device when you visit our site. They help us improve performance, understand user behaviour, and provide personalised experiences.
Types of Cookies We Use
• Essential cookies: Required for checkout and secure login.
• Performance cookies: Analytics tools (Google Analytics, Shopify analytics).
• Marketing cookies: Meta Pixel, Google Ads, and other tracking tools for targeted advertising.
Managing Cookies
You can manage or block cookies via your browser settings. Disabling cookies may limit functionality (e.g., checkout).
Third-Party Cookies
Some cookies belong to trusted partners (e.g., Meta, Google). These providers may use cookies in line with their own privacy policies.
Legal Notice
Ownership & Company Details
This website is owned and operated by SBHY Pty Ltd (ABN: 45681875016), trading as SBHY Alpine.
Contact Email: Hello@Sbhyalpine.com
Intellectual Property
All website content, including product designs, logos, graphics, and text, are the intellectual property of SBHY Alpine or its licensors.
The names ‘SBHY’ and ‘Should’ve Been Here Yesterday’ are trademarks of SBHY Pty Ltd, used under the trading name SBHY Alpine. Any unauthorised use of these marks is prohibited and may result in legal action.
• You may not reproduce, copy, or distribute our content without written consent.
• SBHY trademarks and branding are protected under Australian law.
Accuracy of Information
We make reasonable efforts to ensure accuracy, but errors may occur (e.g., pricing, descriptions). SBHY is not responsible for reliance on this information.
External Links
Our website may include links to external websites. SBHY is not responsible for their content or practices.
Disclaimer of Liability
To the fullest extent permitted by law, SBHY is not liable for indirect, incidental, or consequential damages resulting from use of this website.
Governing Law
This Legal Notice is governed by the laws of New South Wales, Australia.











