Introduction

SBHY Alpine Pty Ltd ("SBHY", "we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where applicable, we also comply with the EU/UK General Data Protection Regulation (GDPR) and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) for customers located in those regions.

Information We Collect

• Personal details: name, email, phone number, billing/shipping address.
• Payment details: processed securely by third-party gateways (we do not store full credit card details).
• Account data: login details, order history.
• Website usage: cookies, analytics, IP addresses.
• Marketing preferences: opt-ins to emails and promotions.

How We Use Your Information

• To process and deliver your orders.
• To provide customer service and respond to enquiries.
• To personalise and improve our website.
• To send you marketing communications (if you consent).
• To comply with legal obligations.

Legal Basis for Processing (EU/UK Visitors)

Where GDPR applies, we process your personal information on the following legal bases: performance of a contract (e.g., processing your order), your consent (e.g., marketing communications and non-essential cookies), and our legitimate interests (e.g., improving our website and preventing fraud).

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, including order fulfilment, legal, accounting, or reporting requirements. Marketing data is retained until you opt out or withdraw consent.

Disclosure of Information

We may share information with:

• Payment processors (e.g., Shopify Payments, PayPal).
• Shipping carriers (e.g., Australia Post, DHL).
• IT and analytics providers (e.g., Google Analytics, Meta Pixel).
  
• Meta Platforms, Inc., via the Meta Pixel and Conversions API. This may include hashed (encrypted) versions of your name, email, or phone number for the purpose of ad matching and measuring campaign performance. Meta processes this data in accordance with its own privacy policy.

We never sell or rent your information.

Data Security

We use SSL encryption and secure servers. While no system is 100% secure, we take reasonable steps to protect your data.

Your Rights

You may request access, correction, or deletion of your personal information by contacting us at hello@sbhyalpine.com. You may opt out of marketing emails at any time.

If you are located in the EU or UK, you additionally have the right to: restrict or object to processing of your data, request a copy of your data in a portable format, and lodge a complaint with your local data protection supervisory authority.

If you are located in Canada, you have the right to withdraw consent for the collection, use, or disclosure of your personal information at any time, subject to legal or contractual restrictions, by contacting us at hello@sbhyalpine.com.

Use of the names 'SBHY' and 'Should've Been Here Yesterday' in customer or third-party content does not grant any rights to those trademarks, which remain the sole property of SBHY Pty Ltd.

International Customers

If you are outside Australia, you acknowledge your data may be transferred to servers in Australia or elsewhere, and that data protection laws in those locations may differ from those in your home country.

Contact Us

For questions, email hello@sbhyalpine.com 

Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit our site. They help us improve performance, understand user behaviour, and provide personalised experiences.

Types of Cookies We Use

• Essential cookies: Required for checkout and secure login.
• Performance cookies: Analytics tools (Google Analytics, Shopify analytics).
• Marketing cookies: Meta Pixel, Google Ads, and other tracking tools for targeted advertising.

Managing Cookies

You can manage your cookie preferences at any time using the cookie consent tool on our site, accessible via the banner shown on your first visit or through the preferences link in our website footer. You can also manage or block cookies via your browser settings. Disabling cookies may limit functionality (e.g., checkout).

Third-Party Cookies

Some cookies belong to trusted partners (e.g., Meta, Google). These providers may use cookies in line with their own privacy policies.

 

Legal Notice

Ownership & Company Details

This website is owned and operated by SBHY Pty Ltd (ABN: 45681875016), trading as SBHY Alpine.

Contact Email: Hello@Sbhyalpine.com

Intellectual Property

All website content, including product designs, logos, graphics, and text, are the intellectual property of SBHY Alpine or its licensors.
The names ‘SBHY’ and ‘Should’ve Been Here Yesterday’ are trademarks of SBHY Pty Ltd, used under the trading name SBHY Alpine. Any unauthorised use of these marks is prohibited and may result in legal action.

• You may not reproduce, copy, or distribute our content without written consent.
• SBHY trademarks and branding are protected under Australian law.

Accuracy of Information

We make reasonable efforts to ensure accuracy, but errors may occur (e.g., pricing, descriptions). SBHY is not responsible for reliance on this information.

External Links

Our website may include links to external websites. SBHY is not responsible for their content or practices.

Disclaimer of Liability

To the fullest extent permitted by law, SBHY is not liable for indirect, incidental, or consequential damages resulting from use of this website.

Governing Law

This Legal Notice is governed by the laws of New South Wales, Australia.